The registry that doesn't end in duplicate toasters

Pick what you actually want

Browse a curated catalogue — cookware, linen, appliances, experiences — and add items to your registry. No more compromise lists built for department store stock.

Guests fund together

Each guest contributes any amount toward an item and writes you a personal note. Multiple guests can chip in on the same thing — no one has to afford the whole KitchenAid alone.

We purchase and ship

Once an item is fully funded, loved.com orders it and ships it directly to you. No gift cards to redeem, no awkward returns — just the things you wanted.